just a thought........

Tuesday, August 6, 2013

FOUR- WALK A MILE......

   A couple of items caught my attention yesterday.  The first
of these items regards the new FB changes that are coming.  
The story states that there will be video ads inserted in your
news feed.  Another one of those items that you won't be
able to opt out of.  In shameless fashion we are informed that
this is done to increase revenue.  How much money does this 
guy need? Is there ever enough money for these people?
And each time they make a change, supposedly to improve
your experience,  more often than not, it has the opposite
effect.  Slower loading times, more restrictive and 
cumbersome to navigate.  It's gotten so far away from
it's origins and simplicity that it has become it's own
worst enemy.  Kinda reminds me of our Congressional
leaders.  Always willing to inform us that all these changes
are for our benefit.  It's bullshit, of course.
   The other hot flash is that The Washington Post has
been sold to the owner of Amazon for $250 million.
The Washington Post has been a family owned paper
since 1933.   It's been getting watered down these last
few years, much the same as many of the dailys. The
increasing percentage of people getting their news content
free on the Internet, and the loss of ad revenue, has
had a real adverse effect on any sort of publishing.
Much as I would love to be proven wrong, this too does not
bode well.  The corporate model is for a healthy bottom line,
and quality of content does cost.  Wall Street does provide
the business model that attempts to dictate the necessary
profit margin, so it doesn't take a genius to see what will 
eventually come.  Money always trumps journalistic content,
sad to say.
     Gail is a Washington D.C. native. She speaks warmly of
her fathers ritual with each mornings delivery of the
newspaper.  There was always this sort of hushed silence
while he had his morning coffee and devoured the news
of the day. Conversation was kept to a minnimum until that
point in time that he refolded the paper and laid it aside.
Many of the larger cities also had evening editions, as well.
She fondly speaks of him coming home from work, sitting
down to drink his Manhattan and read the evening paper.
    The FB issue is nothing more than a nuisance.  I get rather
bored with anything that does not function as it should.
The circle of friends and the excessive use of the "like"
button strikes me  as some sort of elitist high school BS.
Gail rarely goes on it either.  It's expiration date is 
close at hand.  It has become tedious, at best. 
    This does go back to yesterdays post.   If I want to chat
with someone I can always pick up the phone and hear their
voice.  And I won't need to look at the screen and be told
that they are typing.  Tosh and nonsense.
     My concern with newspapers is another issue.  Content does
matter.  Always has. There is a vast difference between
the trivialized fluff that splashes across your computer screen
on a daily basis, and journalistic integrity. If you condense a story
too much it tends to lose context.  It may fit the screen
nicely and read more quickly, but it loses it's steam at a
rather rapid pace. At that point it becomes nothing more than
an unfulfilled promise of a story.  I like the expression:
"All sizzle, but no steak".  Seems to fit nicely.
   I guess, since we no longer have the time to pick up the
phone and have a conversation,  reading anything more heady
than the headline of the National Enquirer is just a
waste of our time.  I know, cue the video and we won't even
have to learn to read.  I am being glib, of course! 
Deal with it!
    Shit, I haven't gotten to the song,  Not to worry, I shall get
there.   

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